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WELCOME TO MY SITE

FRANCINE HARUMI HOME: Benvenuto
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ABOUT ME

I am an experienced consultant focused on international business development within high-profile sectors such as fashion, architecture and design, food and beverages.  My academic credentials are earned by Law University in Marilia, Sao Paulo and by an Executive MBA at Insper, Sao Paulo. I have initiated secure trade with positive results of significant values with satisfied return clients.

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Since 2008, I work with the mentoring of Angela Hirata, who was responsible for the internationalization of Havaianas and is the former president of Japan House São Paulo.

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I am passionate about generating cogent business plans, recognizing real opportunities of market growth, and sealing deals with all corners squared correctly. Better understanding languages and access to cultures is key to facilitating fertile relationships.

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The experience and opportunity of making business in Brazil, Japan, Europe and USA, came from my passion of travelling and dealing with different cultures.

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As a native Brazilian-Paulista, I previously lived in Australia and Japan before planting myself permanently in Milan in 2016, the Mecca of Fashion and Design.

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FRANCINE HARUMI HOME: Su di me

SERVICES

what I can do for you

BUSINESS PLAN

Co-built with the client, the business plan gives the necessary information about the internal environment of the company and an overview about the market. It is a guideline for strategical and financial  decisions and it presents the company in a clear and summarized way. The final document also provides the marketing plan, investment plan,  sales forecast, break-even calculation and financial feasibility analysis.

BUSINESS DEVELOPMENT

Having a Business Plan it is not enough to start or to expand the business. I build relationships with strategic partners; negotiate and create business opportunities to positionate the brand on the target market.

COMMERCIAL AND TECHNICAL MISSIONS

I organize the whole program for a group of companies customized according to its specific needs. Through WE DO GRAND TOUR, we attend groups in Europe, Japan and NY.

PROMOTIONAL EVENTS AND TRADESHOWS

Organization of international tradeshows like WHITE MILANO, MICAM, PITTI FIRENZE, FUORI SALONE and Pop-Up Stores and Independent Exhibitions in Italy

FRANCINE HARUMI HOME: Educazione

PROJECTS PORTFOLIO

check out some of my work experiences

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SERPENTINA BIKINI

Business Plan
Sales and Business Development

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ROOM

Business Plan
Sales and Business Development

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PATTERNON MILANO

Business Plan
Sales and Business Development

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WE DO GRAND TOUR

Co-Founder and Business Developer

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WHITE MILANO - FASHION & LIFESTYLE TRADESHOW

Collective booth organization

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MICAM - INTERN. TRADESHOW IN MILAN

Booth organization and brands representation for Japanese Importer

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BUILT BY BRAZIL 
ASBEA AND APEX-BRASIL

Project manager
Planning and Organization of international events to promote the Contemporary Brazilian Architecture

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TOKYO  TRADESHOWS AND PROMOTION EVENTS

Pop-Up Store at Isetan Department Store promoting Brazilian brands for one week;  Foodex, Food and Beverages tradeshow representing Brazilian Wines and Beers in Tokyo

FRANCINE HARUMI HOME: Competenze

EXPERIENCE

From November 2008, São Paulo and Milan

SURIANA, INTERNATIONAL BUSINESS DEVELOPER AND CONSULTANT

Relationship with key accounts, prospection, sales and negotiation, commercial proposals;
Strategic Plans and Business Plans;
Organization of Promotional events and tradeshows.

October 2018- October 2020, Milan

WE DO GRAND TOUR, CO-FOUNDER AND BUSINESS DEVELOPER

Creation of the concept and the project, website, marketing activities, prospection, sales and partnerships.

May 2014 - Febbruary 2016, São Paulo

ASBEA - BRAZILIAN ASSOCIATION OF ARCHITECTURE FIRMS AND
APEX-BRASIL - BRAZILIAN TRADE AND INVESTMENT PROMOTION AGENCY
PROJECT MANAGER

Management and coordination of the Brazilian Architecture Internationalization Program (www.builtbybrazil.com.br), promoting and representing 48 architecture firms;
Strategic plan and organization of the international events in Brazil and abroad (Smart City Barcelona, Mipim Cannes. Commercial and Prospective Missions in Peru and Colombia);
Development of the communication plan and financial plan.

From November 2008, São Paulo and Milan

SURIANA, INTERNATIONAL BUSINESS DEVELOPER AND CONSULTANT

Relationship with key accounts, prospection, sales and negotiation, commercial proposals;
Strategic Plans and Business Plans;
Organization of Promotional events and tradeshows.

FRANCINE HARUMI HOME: Esperienza

COMPETENCIES

FLUENT IN PORTUGUESE, ENGLISH AND ITALIAN. INTERMEDIATE JAPANESE AND BASIC SPANISH.

MASTER IN DIGITAL MARKETING
MBA EXECUTIVE
INTERNATIONAL TRADE LAW
BACHELOR IN LAW

FASHION, DESIGN, ARCHITECTURE, FOOD AND BEVERAGE

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FRANCINE HARUMI HOME: Competenze

LET'S GET IN TOUCH

Piazza Grandi 5 Milano

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